FIND YOUR GREATNESS

Objective: to get motivated! learn motivational vocabulary,& motivational expression,  review the superlative comparative & how to give advice, learn about a marketing strategy

Notion?:  Myth and hero? space and exchange? places and forms of power? 

Planning of this lesson:  

1. introduction

explanation of the final task

vocabulary spidergram

2. CO

3. How to give advice review

 1. FIND YOUR GREATNESS

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STUDY ABROAD : VISA GUIDES

NIKE'S 'FIND YOUR GREATNESS' MARKETING CAMPAIGN

By Kristina K

26 JUN 2013

4919

If you are thinking of pursuing a degree in marketing, the job you secure after graduation can be varied and interesting. You could be devising strategic marketing campaigns. Here is an example of what the creative marketing team of Nike did.

Nike lost the chance to be the official sportswear sponsor of the 2012 Summer Olympics to their biggest competitor, Adidas. This meant that they were not going to get all the exposure and perks of being an official sponsor.

In response, they had to come up with a really great marketing campaign to compensate for it. That is where Nike's "Find Your Greatness" campaigncame into play.

The campaign focused on identifying with your everyday athlete. The majority of Nike's consumers don't compete in the Olympics; they are high school basketball players, morning joggers, cyclists, and swimmers. Nike made an amazing and inspirational video about average athletes pushing the limits and finding their own greatness, then they used social media to share the video and engage their consumers. This one video had more than 4 million views, and Nike's campaign was featured in the media almost as much as Adidas was during the Olympics.

What's the moral of this story? Nike's marketing team used an inspirational message as the center of their campaign—one that their consumers could identify with—and ultimately gained as much exposure as Adidas had worldwide. And the best part about the whole thing? Nike didn't even spend half the millions of dollars Adidas did to get an Olympic sponsorship.

If this sounds inspiring, look up here to find out more about what marketing is and who should study marketing. 

Visual Analysis

(to come after activity in class)

Prononciation WOULD/SHOULD/COULD

The guy is a little bit scary but... British lovers will be happy

AmeriCAN Yeahhhh!

SHOULD SPORTS(WO)MEN BE ROLE MODELS? -extra examples


THE PROMISE SCHOOL- 

 

MUST OR HAVE TO???

WRITTEN ESSAY-

ORAL EXAM PREPARATION

INTRO ( various introductions possible)

1°  Athletes are one of the most idolized groups in the entertainment industry. To younger viewers, athletes have been raised to the hero status. But should athlete be considered as hero/role model?  

2° Athletes are one of the most idolized groups in the entertainment industry. To younger viewers, athletes have been raised to the hero status. A hero can be defined as a moral person who is admired or idealized for courage, outstanding achievements, or noble qualities. Athletes have been glamorized over the years mainly because televisions are in the homes of most Americans. But should athlete really be considered as hero/role model?  

3° Lots of kids count athletes among their heroes. Kids have posters of their favorites on their bedroom walls. They collect their player cards and wear their game shirts. It is no wonder kids think athletes are heroes. Athletes can perform some amazing feats, such as throwing a football 70 yards to a receiver or sprinting 100 meters in less than 10 seconds. But does that make them heroes?

4°  Professional athletes in American sports play a large part in the views of a good role model. Many children and young athletes look up to them as Heroes in our society. But should athlete really be considered as hero/role model?  

Conclusion  ( various conclusions possible)

1° Athletes should not be considered heroes based solely on their profession. Respect, kindness, and generosity are qualities that indicate a true hero. Courage in the face of adversity, defending and protecting others, and helping those in need are characteristics that should be valued. There are heroes among us everywhere, in every profession, it is up to us to see the true heroes.

2° Being a hero goes beyond performing physical feats. It's the ones who are heroic away from their respective sport, the ones who sacrifice their time, money, and sometimes even personal well-being for the betterment of others, that are actually worthy of our admiration.